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LifeStyle Index is a 24-hour accessible, ASP-type data search service that comprehensively covers the research results concerning consumers' income, expenditures and purchasing behaviors in Asia regions. The database consists of the survey items localized by country as well as results based on the sample configurations, which reflect the living status of Internet users in each country. With this database you can easily analyze a highly customized consumer profile.
China
LifeStyle Index China conducted a survey on the current status of Internet users in their twenties and thirties in the major cities of China (Beijing, Shanghai, and Guangzhou) and compiled a database of the fashion, cosmetics, daily-use goods, mobile phones, and media they use as well as their plans for new purchases. Through this service, you will be able to easily categorize the consumers in the urban areas of China and specifically identify their lifestyles, types of media they use, hobbies, interests, etc.
- Find out what the Chinese consumers want:
- More than 180 surveys about lifestyle and purchase behavior.
- Highly accurate, filtered data for the Chinese market.
- Categorized consumer profiles using multiple classification analysis.
Japan
LifeStyle Index Japan is a service which compiles a database, based on Japanese men and women aged 16-69, concerning the subjects' lifestyle such as personal attributes, consumer electronics, consumption goods and financial assets they own and their purchasing patterns. The database also includes the subjects' contact points with the media which follows the purchasing behavior pattern proposed in AISAS theory. This service enables the user to learn about the lifestyle (purchasing behavior and pattern, etc.) of the subjects for whom the user has formed a hypothesis. It also allows the user to efficiently plan detailed communication and marketing strategies that meet the subjects' purchasing attributes.
*AISAS theory is a marketing model that addresses the consumption and purchasing process of marketing, specifically for e-commerce. It is a theory that consumers' purchasing process consists of 5 steps;"Attention", "Interest", "Search", "Action", and "Share".
- Learn the unique Japanese consumers' lifestyle
- More than 240 surveys about lifestyle and purchasing behavior.
- Find out how consumers share their purchasing experiences.
- Categorized consumer profiles using factor and cluster analysis.
*Optional Features
Follow up survey Ask extra questions to panels that weren't covered in the surveys.
Raw data We can provide raw data upon request.