research panel asia

December 8th, 2009

Research Panel Asia added a new feature to its China panel.

Tokyo, Japan - 8 December, 2009: Research Panel Asia released a new feature to its China service “91wenwen.com” towards a high-quality online panel.

Research Panel Asia Inc, established in last October, added a new easy voting feature to its online panel service in China. The new feature is a simple voting feature with point incentive. It is designed aiming to maintain the high active rate of the panel utilizing a model that has been proven as effective in Japan through its group company, Research Panel Inc.

Since its release, it successfully keeps a remarkable high score of participation rate which is more than 50% of the panel every time a new theme is presented. More interestingly, they are very active as 30% of the participants who voted have made some comments or ideas along. This is much higher than the average rate of the similar services in Japan and it seems it reflects cultural and behavioral difference between China and Japan. Each theme is opened to vote for three days.

The company will continue releasing new features to build a high-quality panel by applying know-how of operating online media and panel in Japan.