Research Panel Asia forms an alliance with Data100 expanding its online panel capabilities in China

Creating the largest, most comprehensive Chinese market research panel
available today

Tokyo, Japan –August 25, 2011 - Research Panel Asia Inc. (RPA), a leading global online market research company, today announces the formation of a strategic alliance with Data100 Market Research, a Beijing based full-service research company, to cultivate the growth of their Chinese online panel capabilities in a collaborative way to meet their clients' rapidly growing needs in both the U.S. and abroad.

“Given China’s exponential growth, RPA recognizes that providing a reliable online panel resource meeting the demand of both size and data quality is critically important to increase its level of service to the market,” said Shogo Nakazato, CEO of RPA. “This agreement with Data100 strongly supports RPA's panel strategy and leverages its effort to provide superior service within the global market.”

“Data100 has extensively invested in both software technologies and panel management processes to make sure that our panel members are real, unique and engaged when they take our surveys,” said May Tang, President of Data100. “We are looking forward to working with RPA to provide world-class research that will give clients unique insights into China’s market trends, market demand and buyer sentiments that clients can apply to improve their business.”

This new affiliation will expand upon RPA’s already strong Chinese online panel launched in 2009. This alliance will bring RPA not only an additional panel capacity, but also the deep market insights that Data100 has accumulated through its domestic business. The combined panel size RPA can access in China will become 1.6 million, including its 400,000 proprietary panels.

The alliance will enable RPA and Data100 to use panels mutually through a data sharing scheme. Furthermore, both parties will work closely to share the panel operation know-how and market demand so that both can recruit necessary panels in a more effective way. The agreed scheme includes a continued and mutual quality assurance process between the two companies.

Mobile is a strong trend not only in China but also in other Asian countries, becoming the most popular tool to access online. RPA, as an online data collection specialist in Asia, will continue its investment to embrace the mobile technologies to the panel operations as the market leader.

About Research Panel Asia (RPA)

Headquartered in Tokyo with additional offices in Seoul, Shanghai, Los Angels, Dallas and Manila. RPA is a full-service provider of high quality survey panels for the Asian region offering proprietary coverage in Japan, China, and Korea. The firm specializes in providing consumer and consumer lifestyle studies and provides innovative online, 24/7 access to expansive, premium, online Asian panels. RPA conducts approximately 4,000 surveys and delivers more than 15,000 surveys in a year. For more information go to:http://www.researchpanelasia.com/.

About Data100

Data100 Market Research was founded in 2004 as a full service research firm. It is currently recognized as a leading online research company in China conducting hundreds of projects every year. The company is headquartered in Beijing with a branch office in Shanghai and Guangzhou, with 200+ employees. The company currently serves more than 100+ clients including many Fortune 500 corporations. For more information go to:http://en.data100.com.cn/.